Bringing Bitpin's new visual identity to life through motion — a rebranding project developed during my nearly five-year journey as the brand's Motion Designer.
Giving a new identity its own motion language
With Bitpin's new visual identity in place, the challenge was to translate its design principles into a distinctive motion language. The goal was to establish a consistent approach to movement, timing, and transitions while preserving the character of the refreshed brand.
From visual identity to motion
Working under the art direction of Mazaher Kabiri, I independently developed and executed the motion work, from concept and storyboarding to animation, editing, and sound design. I combined original visuals with assets from the brand design team, exploring movement, rhythm, and transitions to establish a cohesive motion language. The animations were refined through feedback and iteration to align with the new brand identity.
A new identity brought to life
The project resulted in a main rebranding film, logo animation, and animated visual identity elements. Together, these pieces established a cohesive motion language for Bitpin's refreshed identity, bringing consistency and energy to the brand's visual expression.
Project credits
CLIENT: Bitpin
ART DIRECTION & BRAND IDENTITY DESIGN: Mazaher Kabiri
MOTION CONCEPT, MOTION LANGUAGE, STORYBOARDING, VISUAL DESIGN, ANIMATION, EDITING & SOUND DESIGN: Nafiseh Jafari
THE IDENTITY IN MOTION
