A collection of brand motion pieces created for Bitpin's rebranding, bringing its new visual identity to life through a cohesive and expressive motion language. Working with the brand identity developed under the art direction of Mazaher Kabiri, I shaped the motion concepts, storyboards, animation, editing, and sound design to translate the new identity into movement.
Giving a new brand identity a language of motion
Bitpin's rebranding introduced a refreshed visual identity with its own character and design principles. The challenge was to translate that identity into motion, creating animations that felt consistent with the new visual direction while adding energy, rhythm, and personality. Each motion piece needed to work individually while remaining part of a recognizable and cohesive brand experience.
Translating visual identity into movement
Building on the visual identity developed under the art direction of Mazaher Kabiri, I explored how the brand's graphic elements, compositions, and visual characteristics could translate into motion. I developed the motion concepts and storyboards, designed selected visual elements, and created the animations with a focus on timing, transitions, composition, and rhythm. I also handled the editing and sound design, bringing the visual and audio elements together to establish a consistent motion language across the rebranding pieces.
A refreshed identity brought to life
The result is a collection of brand motion pieces that extends Bitpin's refreshed visual identity into animation. Through consistent movement, transitions, and sound, the animations bring the brand's visual elements together into a recognizable motion experience, showcasing how the new identity can come to life beyond static design.
Project Credits
Brand Identity & Art Direction — Mazaher Kabiri
Brand Visual Design — Bitpin Design Team
Motion Concept & Storyboarding — Nafiseh Jafari
Additional Visual Design — Nafiseh Jafari
Motion Design & Animation — Nafiseh Jafari
Bitpin in Motion
