A product explainer developed from concept to final animation for LoVo — a platform connecting hotels and content creators through stays and original content.
HOW DO YOU EXPLAIN A TWO-SIDED PLATFORM IN SECONDS?
LoVo started with a simple concept: connecting hotels with content creators in exchange for stays and original content. The challenge was to turn that idea into a clear, engaging story that could quickly explain how the platform works and why it matters to both sides.
Building the story from scratch
Starting with only the core product idea, I developed the project from the ground up — shaping the concept, visual direction, storyboard, illustration, and animation into one cohesive explainer. The goal was to make LoVo feel simple, social, and inviting while clearly communicating the value exchange between hotels and creators.
Making the idea easy to understand
The final explainer transforms LoVo’s two-sided platform into a simple visual narrative, making the exchange between hotels and creators easy to understand while giving the brand a playful and social personality.
MY ROLE
CREATIVE DIRECTION — ART DIRECTION — DESIGN & ILLUSTRATION — MOTION DESIGN & ANIMATION
PRODUCT EXPLAINER
