A brand film for Taheri Holding, bringing its diverse businesses — from digital assets and automotive to trade and construction — into one cohesive visual story.
HOW DO YOU MAKE DIFFERENT INDUSTRIES FEEL LIKE ONE BRAND?
Taheri operates across very different industries — from digital assets and automotive to international trade and construction. The challenge was to introduce these diverse areas within a single brand film while keeping the story clear, cohesive, and connected to the brand’s identity.
One narrative, multiple industries
I developed the concept, script, storyboard, visual direction, and motion language to connect Taheri’s different business areas through one continuous narrative. Each scene was designed to represent a distinct industry while transitions and recurring visual elements kept the film feeling like one unified brand experience.
ONE BRAND, MANY DIRECTIONS
The final film gives each of Taheri’s business areas its own visual moment while maintaining a consistent identity across the entire piece — ending with a custom logo animation that brings everything back to the master brand.
PROJECT CREDITS
NAFISEH JAFARI — CONCEPT, SCRIPTWRITING, STORYBOARDING, VISUAL DEVELOPMENT & MOTION DESIGN
MAZAHER KABIRI — BRAND IDENTITY DESIGN
SELECTED FRAMES & MOTION DETAILS
