A brand film for Taheri, translating its visual identity into a cohesive story through concept development, scriptwriting, storyboarding, visual design, and animation. I developed the film's narrative and motion from initial idea to final execution, working with a brand identity designed by Mazaher Kabiri.
Turning a visual identity into a story
The challenge was to go beyond presenting Taheri's visual identity as a collection of static elements and bring it together in a meaningful brand film. The story, visuals, movement, and sound needed to work as one, expressing the brand's character while staying true to its established design language.
From brand identity to moving narrative
Using the brand identity designed by Mazaher Kabiri as a foundation, I developed the film's concept, script, storyboard, and story reel to establish its narrative structure and pacing. I then designed the visuals for the film and brought them to life through motion design and animation, carefully shaping the transitions, composition, and rhythm. I also selected the music and sound effects to complement the movement and support the overall storytelling.
A brand identity brought to life through film
The result is a cohesive brand film that transforms Taheri's visual identity into an expressive motion experience. By bringing narrative, visual design, animation, and sound together, the film presents the brand through a unified visual story while maintaining the character and consistency of its original identity.
Project Credits
Brand Identity & Art Direction — Mazaher Kabiri
Concept, Script & Storyboard — Nafiseh Jafari
Story Reel & Visual Design — Nafiseh Jafari
Motion Design & Animation — Nafiseh Jafari
Music & Sound Effects Selection — Nafiseh Jafari
Selected frames and motion
